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About Us

Purnell is made for those who live and work with passion. It’s for the movers, the makers, the innovators. You need clothes that keep up and still look sharp. Our apparel flows effortlessly with you from the place you get your hands dirty to the place you ink the deals or drink the beer — whatever your preference, we’re flexible.

Brent Dehlsen, Purnell Co-Founder

Brent Dehlsen comes from a family that has been pioneering the renewable energy industry for over 30 years. He began his career climbing wind turbines and spending his days hundreds of feet off the ground turning wrenches and struggling with harnesses. He found it tough to find clothing that could adapt to the variable and intense conditions out in the field.

Brent’s career was crafted from the progressive approach and rugged demands of the wind energy industry and was honed into a co-founding a successful wind energy company. While serving as COO of the wind energy company, Brent found himself once again dissatisfied with the everyday gear available to outfit the “techs”. He visualized something they could wear both on and off the job. He wanted specific design tweaks like added stretch to canvas and rearranged pockets and seams so they would fit better under a safety harness. 



Brita Womack, Purnell Co-Founder

Brita Womack (left in picture) grew up with her sister Dagny (right) spending more time building forts than playing with dolls. Not necessarily tomboys, Brita and her sister were never idle and valued creativity, self-sufficiency and problem solving. In the 5th grade, Brita even figured out on her own how to replace the leaky bathtub faucet. When they chose electives in school, Brita’s sister Dagny chose wood shop and Brita chose sewing, which led to Brita’s early venture into making her own clothes. She was born a Purnell girl.

Brita’s career took her into the retail world as a marketing executive for over 15 years. As a working professional with two kids, Brita encountered the all too familiar dilemma of trying look stylish and dress like a professional while still being a mom. All mothers know that when raising kids, your style often takes a backseat to last-minute, late night science projects, creatively incorporating spit-up into your outfit, or making sure the kids get to soccer practice with both of their shin guards. Brita was always looking for comfortable, “multi-tasker” clothes that were easy to wear and easy to choose but didn’t look like yoga pants or PJs. Most busy women, not just mothers, can relate!