About Us
We make clothes for movers & makers. Re-imagined classics for people who make their own way.
We make clothes for movers & makers. Because when your clothes work, you don't think about your clothes.
How This Started
We set out to fix something that was broken. In fact, we're probably a bit different from other clothing brands you know. Most companies spend their time chasing trends or trying to make statements. We spend ours solving a pretty straightforward problem: Why can't clothes actually work for the people wearing them?
It's not exactly rocket science, but apparently it needed saying.
Our founder Brent was dangling off wind turbines, solving actual problems while fighting a daily battle with traditional workwear that was too stiff and bulky for climbing. Here's a guy doing his part to help build infrastructure that powers our world, and he's getting distracted by... fabric choices? That seemed backwards.
So we set out to fix it.
(That's a photo of Brent in the early days. You know, when the gears started turning—both literally and figuratively).
What We're About
Here's our thinking: You shouldn't have to think about your clothes all day. They should just work so you can focus on everything else that matters.
Pretty simple concept, right? Here's what that actually looks like:
• Clothes that work from morning meetings to evening plans
• Comfort that doesn't compromise on style
• Function first, but looking good matters
• Family-owned, women-led, and focused on getting the details right
You see, when your clothes work for you, you forget they exist. When they don't, it's all you can think about. We design clothes for people who have better things to think about than clothes.
How We Actually Do This
Simple: we make what we want to wear. When we're designing, we're basically asking ourselves: "Would I grab this from my closet tomorrow?" If the answer's no, neither will you.
We care about the details that matter and couldn't care less about the ones that don't. Pocket placement? Important. Whether it's "on trend"? Not our department.
Who This Is For
You know who you are. You're the person who wants to show up prepared, not showy. You value substance over flash but refuse to believe you have to choose between function and looking good. You've got work to do, places to be, and problems to solve. Your clothes should help, not hinder.
Here's what we discovered: when you stop trying to impress people with your clothes and start trying to enable your life with them, something magical happens. You end up looking better anyway. It's like we accidentally stumbled into style by completely ignoring it and focusing on whether stuff actually works.
We're named after Francis Purnell (that's her in the photo), our founder's grandmother – an artist who believed having the right tools makes everything else possible.
Turns out that applies to clothing too.