Sustainability

Our tale about sustainability isn't just about making clothes that turn heads; it's a story steeped in the high winds of the wind energy sector, where our founders cut their teeth. Turns out, they were pretty good at it too. Who knew? This knack for innovation wasn't just a one-hit-wonder but the spark that led to crafting apparel that's robust enough to tackle a strong wind and stylish enough for a downtown stroll.

Fast forward to now, and we're bunking with our brainy sibling, Ecomerit Technologies. Yeah, you heard that right. While we're over here stitching up a storm, they're out there making waves (literally) with ocean wave energy, getting fresh with reverse osmosis, and playing tag with carbon molecules. It's all in the family, and it's this shared mission that keeps our sustainability game strong.

So, how exactly are we keeping Earth cool while looking hot? Let's break it down:

Sustainability — Our Middle Name (Not Really, But You Get the Idea)

• Repurposing Fabrics: We’re like the MacGyvers of fashion. Give us unused, already-made fabrics, and we’ll whip up something that’ll make both you and the planet look good. It’s our way of spinning the wheel in favor of a circular economy, trimming down waste, and keeping our ecological footprint lighter than a feather.
• Blue Sign Vendors: Some of our fabric vendors are so cool they're literally Blue Sign certified. Think of it as the eco-conscious badge of honor for fabric mills. This means our threads aren't just easy on the eyes but kind to the planet too. High quality with a side of sustainability? Yes, please.
• Eco-Friendly Arsenal: As we've grown, our material lineup has started to become like the Avengers of eco-fashion. Organic cotton? Check. Hemp that hugs the soil back? Double check. Recycled polyester and Seawool that give plastics and oyster shells a glamorous second life? You betcha. Our gear is not just made; it’s thoughtfully engineered for the greater good.

The Brainy Stuff: UCSB's Microfiber Impact Research Support
Ever heard of microfiber shedding? Yeah, it's a thing, and we're on it like white on rice. We've pouring our hearts, souls, and some decent cash into assisting the academic wizards over at UCSB's Bren School for Environmental Science learn more about how these tiny villains are escaping our clothes and into the wild. It's all about making good on our promise to do better.

Built to Last, Not Just to Pass: Timeless, Not Trendy
Our clothes are like the classic rock of wardrobes. They’re designed to last longer than how fast it takes to binge watch most TV series these days. By choosing quality over quick trends, we're saving your wallet and the planet from the endless cycle of "wear once and dispose." Let's make fast fashion a thing of the past, shall we?

So there you have it, folks. While we're not claiming to be the superheroes of sustainability, we're definitely trying to do our bit, capes and all. It’s about marrying the know-how of yesteryears with today's innovation to chart a future where fashion doesn't just look good but does good too. Now, if we could only figure out how to get our button-ups to do the laundry themselves, we'd really be onto something, right?