Here’s a fun fact: the hoodie was invented in the 1930s and has remained pretty much unchanged since the time of Herbert Hoover. Until we got our Purnell hands on it. We took something created when people actually named their children Herbert and updated it for modern men who would wear a hoodie with a backpack but who would never be named Herbert.
The end result is a completely rethought hoodie blending durability, versatility, warmth and style. Now everyone, even the Herberts, can have the ideal hoodie for modern life.